30 Jul '17, 12pm

What marketers need to know about addressable TV and OLV #Marketing #OLV

Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still very valuable eyeballs worth targeting through traditional TV advertising. But buying power is shifting toward the digital natives who access content when and how they want it. For example, the #1 show, “The Big Bang Theory,” has a median age of 55, while ratings for the 18-49 demographic dropped by 11 percent YoY, according to a recent article in The New York Times . That is a big drop-off of a key audience demographic. As digital-first consumers age, their buying power increases and the balance of power begins to shift. Many of those now in the most coveted demographics identify as digital-first media consumers. Traditional TV is often not at the top of their list. While many big brands still utilize traditional TV as their primary means of driving aw...

Full article: http://searchengineland.com/marketers-need-know-addressab...

Tweets

Everything You Would Need To Know About Posture...

aspirantsg.com 03 Aug '17, 1pm

A convincing solution to the poor posture issue can be found in Posture Braces, that provide ample support to your back, n...

What marketers need to know about addressable T...

searchengineland.com 19 Jul '17, 10pm

As digital-first consumers age, their buying power increases and the balance of power begins to shift. Many of those now i...

What marketers need to know about addressable T...

searchengineland.com 17 Jul '17, 2pm

Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still ...

Check out the list of the must-see releases.

Check out the list of the must-see releases.

hypebeast.com 31 Jul '17, 3am

Having already made its premier at this year’s Sundance Film Festival — evening taking home the Audience Award in the NEXT...

Warring factions are splitting Bitcoin in 2. Here's what you need to know.

Warring factions are splitting Bitcoin in 2. He...

mashable.com 01 Aug '17, 3am

The wild world of Bitcoin is about to get a whole lot wilder. On August 1, 2017, the preeminent cryptocurrency is set to b...

Everything You Need To Know About Logic Probes

Everything You Need To Know About Logic Probes

hackaday.com 29 Jul '17, 8pm

We just spent the last hour watching a video , embedded below, that is the most comprehensive treasure trove of informatio...

Featured snippets: How much do you really know ...

searchengineland.com 29 Jul '17, 7pm

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff autho...

Just a few hours until kick-off (12:35 BST)! Here’s everything you need to know #CFC https://t.co/4OkWcTtCTn

Just a few hours until kick-off (12:35 BST)! He...

Chelsea and Inter Milan meet for the first time in almost exactly four years, since a similar meeting in the International...

Next on the tee, @DJohnsonPGA. What you need to...

pgatour.com 30 Jul '17, 4pm

Big 3 observations from Round 3 at Glen Abbey Golf Club Following the third round of the 2017 RBC Canadian Open, Dennis Pa...

All You Need to Know about Facebook's Subscript...

iprospect.com 31 Jul '17, 3pm

Facebook has announced plans to launch a new subscription product for publishers allowing users to read up to 10 articles ...

Everything you need to know about hanging art

christies.com 04 Aug '17, 4pm

… and avoid water pipes and wiring ‘It’s important to understand the structure of the walls in your home,’ adds David Elli...

Featured snippets: How much do you really know ...

searchengineland.com 31 Jul '17, 5am

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff autho...

Confessions by late #PrincessDiana to be aired ...

channelnewsasia.com 30 Jul '17, 3pm

LONDON: Footage of the late princess Diana pouring her heart out about her failed marriage with Prince Charles will air on...

#ContentMarketing #DigitalMarketing

#ContentMarketing #DigitalMarketing

polepositionmarketing.com 30 Jul '17, 3pm

Has lots of words with little value. Doesn’t provide enough information to truly inform the reader. After scanning through...

TV blog: Tiger Who? Final-round TV ratings for @TheOpen were the highest in 8 years.

TV blog: Tiger Who? Final-round TV ratings for ...

golfweek.com 31 Jul '17, 3pm

This week marks four years since Tiger Woods last won a stroke-play event on the PGA Tour, at the 2013 WGC-Bridgestone Inv...