30 Jul '17, 10am

Google's Expanded Ads Format Delivers Unexpected Results

Expanded text ads have two headline fields instead of one. The extra headline field allows you to include additional text in your ads. Now you have up two spaces for headline text that support up to 30 characters each and appear on one line of the search results with a dash in between. The two description lines have been merged into one field. Instead of the two 35-character description lines of standard text ads, expanded text ads have one 80-character description field. The domain of Display URL is now based on Final URL domain. With expanded text ads, Display URL is no longer required when creating a new ad. Instead, AdWords will use the domain from the Final URL and show it as Display URL. The Display URL can include two optional “Path” fields. The Display URL has up to two optional director paths and appears below the headline. This allows advertisers to add text that...

Full article: https://www.accuracast.com/articles/advertising/adwords-e...

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