30 Jul '17, 8am

Trying to figure out how to measure the ROI of your content marketing?

Cate is a creative writing major who got into marketing when she realized she had a lot more talent for promoting poetry than writing it. She worked in publishing and book publicity before moving to the agency setting. Since then, she's done media planning for the Democratic Senatorial Campaign Committee at a leading ad agency in Washington, D.C., and led hundreds of content campaigns for an SMB digital marketing agency here in Seattle. She's a graduate of the Human Centered Design and Engineering certificate program at the University of Washington, and loves finding the intersections of content marketing and user experience here at Portent. In her free time, she's a freelance arts and culture writer with the Seattle Weekly as well as other publications locally and nationally.

Full article: https://www.portent.com/blog/content-strategy/guide-choos...

Tweets

Your Guide to Choosing Content KPIs

portent.com 25 Jul '17, 6pm

Cate is a creative writing major who got into marketing when she realized she had a lot more talent for promoting poetry t...

Trying to figure out how to measure the ROI of ...

portent.com 05 Aug '17, 4pm

Cate is a creative writing major who got into marketing when she realized she had a lot more talent for promoting poetry t...

The Fall and Rise of Content Marketing | SEJ

The Fall and Rise of Content Marketing | SEJ

searchenginejournal.com 31 Jul '17, 5am

For years we’ve been treated to the mantra, “Content is King!” and if you listen to all the predictions, it seems 2014 is ...

New to #content marketing? This free guide is a great place to begin your journey:

New to #content marketing? This free guide is a...

searchengineland.com 28 Jul '17, 2pm

Increase the relevancy and effectiveness of your content. When consumers view and interact with content, they reveal a lot...

What's the Difference? Content Strategy vs. Content Marketing

What's the Difference? Content Strategy vs. Con...

searchenginejournal.com 29 Jul '17, 1am

If you haven’t heard the word “content marketing” around the office lately, you’ve most likely been on vacation. In the wo...

The Weekly Measure: PPC Tips, Google Posts & Co...

verticalmeasures.com 28 Jul '17, 1pm

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketi...

5 Easy Content Optimization Tactics to Boost Yo...

searchenginejournal.com 31 Jul '17, 12pm

Include a static social share toolbar on your site. It should appear on each page that contains shareable content. Try the...

3 Ways SEO & Content Work Better Together #lawy...

searchenginejournal.com 28 Jul '17, 9pm

The relationship between SEO and content marketing can always feel a bit complicated – specifically in how the two fit tog...

"How to Use Content & Social Selling to Make Mo...

searchenginejournal.com 30 Jul '17, 5am

The ultimate goal of all marketing is to generate sales. Yes, you want brand awareness and traffic and leads. But those th...

Got amazing content but no leads? 5 ways to ret...

searchengineland.com 29 Jul '17, 3pm

In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a busine...

Google Can Index Content In iFrames

seroundtable.com 30 Jul '17, 5pm

So the short version is you can’t. In particular if a page is embedded within an iframe, within a bigger other page, then ...

Important #ContentMarketing Question: What's Yo...

searchenginejournal.com 28 Jul '17, 5pm

Your content is constantly competing for attention. You come up with ideas, produce content, promote it, and repeat that p...

A Great #Content Strategy's Anatomy

A Great #Content Strategy's Anatomy

searchenginejournal.com 29 Jul '17, 1pm

It’s easy to get overwhelmed by the prospect of creating and cultivating remarkable content on a regular basis, but having...

How to Create Top-of-Funnel Content That Works

verticalmeasures.com 28 Jul '17, 11pm

ToFu isn’t just a vegetarian’s go-to protein source anymore; it’s now a method for marketers to get new prospects through ...

How to Use Content & Social Selling to Make Mor...

searchenginejournal.com 29 Jul '17, 2pm

The ultimate goal of all marketing is to generate sales. Yes, you want brand awareness and traffic and leads. But those th...