30 Jul '17, 7am

5 hot SEO trends from the SMX East conference.

So while the Web is divided into HTTP and HTTPS websites, SEOs and marketers are facing two common problems with passing the referral data. 1. You need to restore referral data to your HTTP website from other HTTPS sites Unfortunately, your options are quite limited here, since there's no way to restore the actual referral data. However a workaround to be in the know of how much traffic is coming from your specific advertising or marketing campaigns would be wider use of Google's UTM tracking . All you will have to do is tag the URLs you place on other websites with specific source/medium/campaign tags. And when someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking. 2. You need to make sure your HTTPS website passes referral data to HTTP sites Here you can try inserting the referrer by using an intermediate page, like G...

Full article: https://www.link-assistant.com/news/smx-east-2016-recap.h...

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