29 Jul '17, 9pm

How to Choose the Right Long-Tail #Keywords to optimize your #Website

It’s Easier to Rank. First and foremost, it’s easier to rank for long-tail keywords. There is a ton of competition for common head keywords, but much less for specific long-tail keywords. For instance, it’s hard to rank for “sushi,” but easier to rank for “vegan sushi restaurant chicago.” More Targeted Audience . Second, because long-tail keywords tend to be very specific, someone who searches for one is probably ready to make a purchase or commitment. They already know what they want; they just need to find it. Someone who searches for a general keyword, on the other hand, might just be doing preliminary research or weighing all their options. Of the two searchers, the first is the one you want on your site. Less Expensive Advertising . If you use Google AdWords, long-tail keywords will also help you get more bang for your advertising buck. Competitive keywords tend to ha...

Full article: https://www.semrush.com/blog/how-to-choose-long-tail-keyw...

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