29 Jul '17, 5pm

What 'Google for Jobs' Means for SEOs and SEMs Today

The King of Search has found another domain to conquer; the job search. Google recently completed the rollout of its new ‘Google for Jobs ’ feature. The new service could impact the lives of digital marketers—and not just by introducing them to job opportunities . Like almost everything else Google does, the new feature means new considerations and a shift in strategy for SEM and SEO professionals, among others. Though the new applet seems innocuous enough, it has the potential to severely disrupt the search experience of a huge number of users. That’s cause for anyone responsible for what potential customers see on the SERPs to give it a second look. How it Works The Google for Jobs functionality is fairly simple. It gets activated when a user searches for a term containing a keyword related to jobs, careers, or work. For instance; “construction hiring near me,” “SEO/SEM ...

Full article: https://www.semrush.com/blog/things-sems-seos-need-know-a...

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