29 Jul '17, 3pm

How to navigate the somewhat rocky transition to expanded text ads

I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other published articles, clearly some advertisers have struggled with the process somewhat and seen mixed results. In retrospect, I think a slightly rocky road for this transition should have been predictable.

Full article: http://searchengineland.com/navigate-somewhat-rocky-trans...

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How to navigate the somewhat rocky transition t...

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I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other publishe...

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I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other publishe...

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I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other publishe...

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