29 Jul '17, 3pm

How to test (and perfect) nearly everything in PPC

PPC experience. In order to derive smart hypotheses and come up with intelligent testing methods that take into account external factors, a significant amount of PPC experience is invaluable. Experience also helps when analyzing the data for insights, since you’ll have a good idea of what to look out for in terms of extra insights and variables that may affect your results. Loads of data. Some experience with data science or at least data warehousing will definitely be beneficial. Before you begin any tests, make sure you have a way to store, clean and analyze the data you collect. A knack for numbers. Liking data, numbers and analytics will make wading through all that data you collected a lot more pleasurable. The big picture. Data miners and scientists aren’t everything. You need to make sure someone in your testing team understands the bigger picture. This high-level t...

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