29 Jul '17, 1pm

A Great #Content Strategy's Anatomy

A Great #Content Strategy's Anatomy

It’s easy to get overwhelmed by the prospect of creating and cultivating remarkable content on a regular basis, but having a clear content strategy and process is the best way for your brand to remain a signal within a tremendous amount of noise on the web. Inbound marketing centered upon remarkable content allows your business to compete based on share of mind instead of share of wallet, and that’s inspiring for any marketer. Focus on writing, designing, creating, curating, and sharing content your customers actually want which adds value to their buying experience by educating, inspiring, or entertaining them. In the overall anatomy of a great content strategy, only two things really matter: the brain power to identify a strategy that really works and the heart it takes to create content that truly matters to your audience. Renting attention with paid ads and interruptio...

Full article: https://www.searchenginejournal.com/anatomy-great-content...

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