29 Jul '17, 1am

What's the Difference? Content Strategy vs. Content Marketing

What's the Difference? Content Strategy vs. Content Marketing

If you haven’t heard the word “content marketing” around the office lately, you’ve most likely been on vacation. In the world of online business, content marketing is quickly becoming one of the most overused terms in the industry. Now there is no refuting that it is crucial, and I don’t want to take any power away from all that content marketing can do for a business, but there is another term just as important (if not more) that I don’t hear nearly as much. The term of which I am referring to is “Content Strategy.” But aren’t content marketing strategy and content strategy the same thing, you might ask? The simple answer is… no! Content strategy is all-inclusive while content marketing refers to a single part of an overall content strategy. In fact, understanding the differences between content marketing and content strategy, as well as planning how they can both work to...

Full article: https://www.searchenginejournal.com/whats-difference-cont...

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