04 Jan '13, 5pm

5 Inbound Lead Generation Lessons in Building Trust with Your Website

This illustrates the importance of building trust with prospects at every stage of the inbound lead generation process, because ultimately, when prospects read your website content, they are looking for reasons to trust your company. And your website needs to build up sufficient trust to make the visitor want to pick up the phone and call you, or send an e-mail for more information. Your website alone doesn’t have to close the deal, but you need to have a website that builds trust with prospects to the point that you can convert website visitors into sales leads.

Full article: http://www.searchenginejournal.com/5-inbound-lead-generat...

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