28 Jul '17, 9pm

Product Demo Videos: A Marketer's Secret Weapon

Attention spans are notoriously short in today’s marketplace, and social media platforms cater to this by featuring scrolling layouts that encourage users to keep swiping when they run across something that doesn’t interest them. If you want people to watch your product demo all the way through, you have to nail the opening in 10 or 15 seconds.The famous Dollar Shave Club launch video is the perfect example. From the first few frames, most people are sucked in. And if a customer makes it to the 15-second mark, it’s almost guaranteed that they’re going to stick around until the end. You can take a less brash approach, but don’t underestimate the importance in getting the opening of your product demo video right.

Full article: https://www.polepositionmarketing.com/emp/product-demo-vi...

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