28 Jul '17, 8pm

The Pain-Free Way to Move from PPC to Facebook Ads by @SusanEDub

Paid search practitioners are increasingly being asked by their clients to run Facebook Ads campaigns. In addition, PPC pros who haven’t yet explored the platform are expressing greater interest than ever in learning about Facebook Ads. What many are discovering: transitioning from paid search to Facebook is like whiplash. ADVERTISEMENT It seems like it should be an easy transition – it’s just paid media, right? Wrong. Moving from PPC (e.g., Google AdWords and Bing Ads) to Facebook Ads is anything but simple. It’s like speaking French your whole life and being dropped off in a world where everything is in Portuguese. On a new platform, the natural instinct is to cling to what you know. Apply the principles that have been your tried-and-true winners in the past. Those will get you through until you figure out the nuances, right? But then they don’t. Results stumble. Manager...

Full article: https://www.searchenginejournal.com/transition-ppc-facebo...

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The Pain-Free Way to Move from PPC to Facebook Ads

The Pain-Free Way to Move from PPC to Facebook Ads

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Paid search practitioners are increasingly being asked by their clients to run Facebook Ads campaigns. In addition, PPC pr...

The Pain-Free Way to Move from PPC to Facebook ...

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