28 Jul '17, 9pm

3 Ways SEO & Content Work Better Together #lawyermarketing #findlaw #superlawyers

The relationship between SEO and content marketing can always feel a bit complicated – specifically in how the two fit together. Do they get along? Are they at odds with each other? If so, is it possible to ever make them work together? If you’re trying to grow your qualified search traffic, you can’t do it with only one; you have to combine your SEO efforts with engaging content. But what’s the most effective way to do this? One way to look at the relationship is from the perspective of SEO making requests of content marketing (although their synergy isn’t as aggressive as that sounds). Let’s look at three essential ingredients SEO requires – keywords, backlinks, and a technical site audit – and how SEO and content work together to help you achieve your digital marketing goals. 1. Keywords Can Help You Generate Content Ideas There is no such thing as SEO without keywords,...

Full article: https://www.searchenginejournal.com/seo-demands-content-f...

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