28 Jul '17, 5pm

Important #ContentMarketing Question: What's Your Content Differentiation Factor?

Your content is constantly competing for attention. You come up with ideas, produce content, promote it, and repeat that process. So why are you having such a difficult time standing out? Because you aren’t differentiating yourself. Everyone says, “Hey, we publish great content 3x a week…come read our stuff!” If you want your content marketing efforts to matter, you have to emerge from the crowd. But how, exactly, do you do that? I’m here today to introduce a new acronym that can be a defining standout factor for any brand. It’s called the Content Differentiation Factor (CDF). What Is a Content Differentiation Factor (CDF)? To put it simply, your CDF comes from your answer to the question: “What is your unique, standout perspective in your content niche that makes you an expert that needs to be ‘heard’?” The answer to this question is often long. Your job is to be as conci...

Full article: https://www.searchenginejournal.com/make-your-content-sta...

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