28 Jul '17, 3pm

How local businesses can turn the threat of on-demand deliveries to their own advantage

Your local stores can only reach so many customers. People residing just outside their immediate vicinity may be unwilling to make a longer trip to those stores when there are similar alternatives nearby. On-demand delivery allows stores to broaden their footprint by providing services to consumers outside of their traditional territory. If your brand is offering on-demand services while competitors are still dragging their feet, who’s the consumer going to choose? Even if your brand’s store is farther away, customers are more likely to opt for fast, convenient delivery than to make a trip to a competitor’s brick-and-mortar shop.

Full article: http://searchengineland.com/local-businesses-turn-threat-...

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