28 Jul '17, 1pm

What does visual search mean for ecommerce in 2017?

Visual search engines have the potential to offer a butter-smooth customer journey – with just a few taps between snapping a picture of something and having it in a basket and checking out. Pinterest took a big step towards that in May this year , announcing they would be connecting their visual search functionality to Promoted Pins – allowing advertisers to get in front of users searching visually by surfacing adverts in the ‘Instant Ideas’ and the ‘More like this’ sections.

Full article: https://searchenginewatch.com/2017/07/28/what-does-visual...

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