04 Jan '13, 12pm

Keys to an Effective Mobile Local Search Strategy

Approximately 40 percent of all mobile searches on Google have local intent, and that number is only growing. In the mobile age, consumers are relying on their mobile devices to search for local products and services, which presents a major opportunity for local businesses. Local businesses must have an effective mobile search strategy in place in order to take advantage of this opportunity. This begins with having a mobile-optimized website followed by a local search strategy. Have a Mobile-Optimized Web Site A mobile-optimized website is essential to an effective mobile search strategy for two reasons. Mobile-optimized websites make it easier for users to convert into customers. A poor mobile experience can hurt your brand’s reputation. Let’s dig a little deeper. Increase Conversions With desktop sites, a great user experience increases the probability that users will co...

Full article: http://searchenginewatch.com/article/2233831/Keys-to-an-E...

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