27 Jul '17, 6pm

The SEO Monopoly Hangover

The SEO Monopoly Hangover

Ben Thompson’s post this week on Microsoft’s Monopoly Hangover touched a nerve. Thompson’s thesis is that companies that are monopolies tend to face considerable problems once the monopoly ends. He boils these problems down to: Nature “The great thing about a monopoly is that a company can do anything, because there is no competition; the bad thing is that when the monopoly is finished the company is still capable of doing anything at a mediocre level, but nothing at a high one because it has become fat and lazy.” Business Model “The natural inclination for former monopolies, at least if Microsoft and IBM are any indication, is to stick with the monopoly-era business model.” Culture “When there’s little competitive threat, when high profit margins and a commanding market position are assumed, then the economic and market forces that other companies have to live or die by s...

Full article: http://www.localseoguide.com/seo-monopoly-hangover/

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