27 Jul '17, 3am

SEO has now officially survived longer than Google Instant, which was supposed to kill it.

Google’s press conference about Google Instant hadn’t even ended yesterday when the question of “is SEO dead” started coming up on Twitter, in blog posts and was even asked about formally during the event’s Q&A (the answer was no , twice over , by the way). No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future. No, SEO is not about tricking search engines, nor spamming links, nor ruining web design . It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly. If we’...

Full article: http://searchengineland.com/seo-is-here-to-stay-it-will-n...

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