25 Jul '17, 12pm

What is Content Amplification?

The role of content in a digital marketing strategy has not diminished in importance. Having a robust content plan that includes frequent publishing, 10x content , and solid SEO best practices should still be your #1 priority. That’s all step one. But, what’s step two? What happens after you’ve done everything right and still aren’t seeing the ROI you were expecting? So, often we find this scenario with clients and others getting started with content marketing: They’ve worked hard to ideate, create and publish the world’s best pieces of content. Now that the content is published on their site, it’s ready for organic action! They feel that “this is it, this is what we’ve been waiting for” and then they kick back, and wait for tons of traffic to start rolling in. Surely, content this great will grab people’s attention, drive revenue and bring in leads for their business. But...

Full article: http://www.verticalmeasures.com/ppc-advertising/what-is-c...

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