03 Jan '13, 5pm

Record Breaking 1.76 Billion App Downloads Over Holidays

Over 1.7 billion mobile apps were downloaded worldwide from 25 December to 31 December, according to a new study by mobile analytics firm Flurry. Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013. "The most important week of the year for app makers is the final week of the year, between Christmas and New Year's Day," wrote Flurry's vice president of marketing Peter Farago in a blog post . "Starting with Christmas Day, the largest single device activation day of the year, the week between Christmas and New Year's Day is marked by significantly elevated device activations and app downloads." According to Flurry, 1.76 billion mobile apps were downloaded in the final week of the year. The ...

Full article: http://searchenginewatch.com/article/2233788/Record-Break...

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