23 Jul '17, 10pm

How to create top-of-funnel content that works

ToFu isn’t just a vegetarian’s go-to protein source anymore; it’s now a method for marketers to get new prospects through their digital door. Top-of-funnel content is content that doesn’t try to sell the audience on a product or service, but instead educates, helps, and answers common questions or pain points. ToFu content is most often used as part of a content marketing strategy to target prospects in the ‘awareness’ stage of their digital buyer’s journey. This is the stage where someone is just realizing that they have a problem that they need to solve and are trying to find answers. These people are likely turning to a search engine to find these answers, and a top-of-funnel content marketing strategy casts the widest net in order to capture them during their query. The goal of ToFu content marketing should be to draw your target audience to your content, increasing yo...

Full article: http://www.verticalmeasures.com/content/how-to-create-top...

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