22 Jul '17, 6pm

How to Increase Business Revenue with Marketing Automation Campaigns

Are you looking for ways to drive revenue to your business? Meet today’s digital consumer: Kat. The web, social media, email, and other digital channels provide instant information at her fingertips. ADVERTISEMENT She came across your awesome posts on social media and decided to check out your site. She loved your content and wanted more so she subscribed to your email newsletter. You can’t win her only with old and traditional marketing tactics. These strategies have become less effective in this digital age. If you want to convert Kat into a customer, you need to understand her needs and make your marketing more personalized. But as a marketer, you don’t have time to interact with each and every customer that comes your way. Or can you? Enter marketing automation. Why Marketing Automation Is Important Marketing automation allows you to automate and measure your marketing...

Full article: https://www.searchenginejournal.com/marketing-automation-...

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