Be A PPC Leader in 2013: 5 Top Trends

People are always looking to the future marketing trends. Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential. Don’t just be a follower! Be ahead of the trends in PPC for 2013. Here are the five top trends to strongly consider implementing this year. Go Mobile or Go Home In 2013, more people will use mobile devices than PCs to access the Internet. This trend shouldn't surprise anyone, especially for those of you who are reading this column on your mobile device right now! What is surprising is the number of advertisers who are neither engaging in mobile nor preparing for what’s to come. 2013 goals: If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from mobile device sources. If you aren’t trying mobile PPC, eva...

Full article: http://searchenginewatch.com/article/2232355/Be-A-PPC-Lea...

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@sewatch » 23 Jan '13, 5pm
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