17 Jul '17, 12pm

Your Data is Wrong – Here’s Why by @bsmarketer - Here are

The sentiment is nice. Makes you sound like an edgy growth hacker who growth hacks, growth hacks… Except there’s only one problem. Your data is wrong. Not like, some of the of the time. But like, lots of the time. Most of it’s not your fault. Problems pop up. Gaps from your third-party tools appear. But the end result is the same: false reporting that leads your response astray. Some of it, however, is your fault. Inadvertent and innocent, sure. But once again, the end result is the same. We’re in a results-driven business. Which means we must live and die by the sword. Whether we like it, agree with it, approve of it, or not. Here are some of the most common reasons your data is wrong and how to sidestep, recover from, or prevent the consequences. Your Search Data is Wrong Here’s how SEO used to work. Client paid you $X. You validated $X by showing them Y rankings and Z s...

Full article: https://www.searchenginejournal.com/why-data-is-wrong/204...

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Your #Data is Wrong – Here’s Why @sejournal htt...

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