17 Jul '17, 11am

via @sejournal

Let’s face it: the real-time nature of social media is shaking up the role of the content marketer. With 4.75 billion pieces of content shared daily on Facebook, 500 million tweets per day, and 95 million photos and videos shared via Instagram every day, harnessing the sheer amount of social data and insights can be daunting. Marketers need to pay attention to the digital signals that consumers send across social platforms in order to deliver more relevant, engaging, and personalized content for customers. As companies evolve into experienced businesses, leveraging social insights will help them establish an emotional connection with their customers. This allows businesses to send the right content to their audiences at the right time, consequently boosting ROI and driving customer loyalty. Social insights – when leveraged effectively – can help marketers understand their ...

Full article: https://www.searchenginejournal.com/social-insights-conte...

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