16 Jul '17, 7pm

SEM growth hack #4: Grow ROI with cross-channel optimization

Search engine results pages (SERPs) feature different sections where different types of results appear. These sections include, but are not limited to, organic listings, text ads, product listing ads, local results, image results, news results and more. In implementing a holistic, cross-channel strategy, which takes into account site visibility across these different sections, we can direct our search marketing efforts to the channel where they will have the biggest impact on a keyword-by-keyword basis.

Full article: http://searchengineland.com/sem-growth-hack-4-grow-roi-cr...

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