02 Jan '13, 12am

How Google Might Ignore Insignificant Terms in Queries

How Google Might Ignore Insignificant Terms in Queries

The most important step in doing keyword research is entering a keyword phrase into a search engine like Google, and seeing what results show up, and trying to understand why the pages that appear within results are there. If you can’t do that, then it’s time to dig down and start learning. Whether you’re a searcher looking for information on the Web, or someone doing keyword research for a website, it’s important to have an idea of the many different ways that a search engine might treat a search you perform. For instance, if your search is one that might trigger Google to show results from a specific web page associated with a named entity (a particular person, place, or thing) at the top of those results, you shouldn’t necessarily be surprised to see that site listed first in search results. This is something that is done algorithmically by Google. Just stating that Goo...

Full article: http://www.seobythesea.com/2013/01/insignificant-terms-in...

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