01 Jan '13, 2pm

Klout: An Essential Tool in Assessing Your Business' Social Media Marketing Efforts

Klout: An Essential Tool in Assessing Your Business' Social Media Marketing Efforts

These items are just a sampling of all the actions an individual can take on a Facebook page, and therefore, only a few Klout assesses when making its determination of how well an organization is influencing its followers. When using social media for business, a program like Klout is very instructive for an organization as it provides a target for the organization to strive towards. Although there is still a subjective nature to Klout, if a business doesnt like its score, its possible for the organization to take a very methodical approach to assessing how it can improve it. This approach would involve an assessment of how individuals are responding to content on each of the platforms it is on tracked by Klout. During a review, it would be beneficial for an organization to review each of the social media for business criteria Klout looks at. Ultimately, what an organizatio...

Full article: http://www.searchenginepeople.com/blog/about-klout.html

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