09 Jul '17, 4pm

Voice search and SEO: Why B2B marketers need to pay attention now

Focus on mobile. Voice searches are most likely to be conducted on mobile devices, so mobile optimization is more important than ever. But optimizing for mobile goes beyond simple responsive design — you’ll need to improve page load speeds, remove intrusive interstitials, abandon drop-down navigation menus and format videos to display in full-screen when held vertically to improve the mobile user experience. Target long-tail keywords. Voice search queries are more likely to be longer than their text counterparts, and use more conversational language. Find relevant long-tail keywords, and target them in site content to cater to natural language queries. Target featured snippets. When a featured snippet is populated for a query, voice search devices read the snippet and source aloud. This is a huge boost for brand recognition and authority, as Google essentially declares one...

Full article: http://searchengineland.com/voice-search-and-seo-why-b2b-...

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