Social Media ROI: How To Define a Strategic Plan

Create 4-8 total social media goals that cascade from Scope business goals and align with the Mission. Map the letter ID of the corresponding business goals to each of the social media goals for quick visual understanding of alignment. Keep in mind that not all business goals will be applicable for social media. It may help to color code those goal labels accordingly to aid usability.

Full article: http://searchenginewatch.com/article/2202307/Social-Media...

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