06 Jul '17, 12pm

Unlocking OK, Google: Voice Search Optimization Tactics You Can Use Right Now

Voice search is the next frontier of search, but how do I (and you!), as a marketer, leverage it? Today I’m going to talk about the first area of opportunity, and that is how to use natural language. Using Natural Language Google has suggested that voice queries are much longer than text queries. Unfortunately, there’s no way to distinguish between spoken queries and typed queries in tools like Google Search Console. But based on comments from Google representatives, we know that spoken queries are longer. They are more specific, and frequently they’re formed as questions. It makes sense. If you’ve ever used voice search before, what have your search queries looked or sounded like? Three tips to ranking for conversational queries You need in-depth content that answers the “who, what, when, where, why and how” questions that people commonly search for. Back in 2013, Google ...

Full article: http://www.verticalmeasures.com/search-optimization/unloc...

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