01 Jul '17, 8am

How the EU fine will ruin Google Shopping for the consumer

As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot. That being said, this new European Union (EU) fine makes absolutely no sense. EU antitrust regulators recently slapped Google with a 2.4 billion-euro fine for favoring its own shopping search results over those of other price-comparison websites. Now, the fine itself, while it may sound huge to you and me, is a drop in the bucket for an entity like Google. When your market value is 90 billion, fines like these aren’t necessarily that big a deal. What concerns me (and, from the sounds of it, Google ) are the regulatory changes that may force ...

Full article: http://searchengineland.com/eu-fine-will-ruin-google-shop...

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How the EU fine will ruin Google Shopping for t...

searchengineland.com 01 Jul '17, 4am

As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from ...

How the EU fine will ruin Google Shopping for t...

searchengineland.com 30 Jun '17, 5am

As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from ...

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