30 Jun '17, 9pm

Detect & Diminish: How to Deal with Damaging Search Results

Detect & Diminish: How to Deal with Damaging Search Results

What do search results say about your business? Today, search engines have incredible influence; potential clients will often form a first impression based search results for your business. Therefore, negative information on search results pages can be damaging to your business’ reputation and performance. Even though the content of reviews is often outside a business’ sphere of influence, companies today cannot afford to ignore negative information in search results. Of course, the first step is to identify the problem correctly. Detect Damaging Search Results It is helpful for business owners to consider their websites from a user’s perspective. When conducting a search, a customer’s intentions typically fall into one of three categories. Informational searches deal with specific topics or instructions on how to do something; transactional entries demonstrate a purchase ...

Full article: http://www.visibilitymagazine.com/deal-damaging-search-re...

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