30 Jun '17, 2pm

AdWords Editor's new custom rules let you quickly see what's missing in your accounts

The new “Custom Rules” section can be found in the left navigation pane in AdWords Editor (AWE). It will report on warnings for not having at least four sitelink or callout extensions, using manual bidding, not having search audiences assigned to campaigns, not having conversion tracking set up and more. And if it wasn’t clear yet that Google really, really, truly wants advertisers to quit it with the basic A/B ad testing, there’s a built-in custom rule to show you how many ad groups have fewer than three ads.

Full article: http://searchengineland.com/adwords-editors-new-custom-ru...

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