30 Jun '17, 1pm

How to Track, Measure and Monitor the Success of Your Content Marketing campaigns

(This is the transcript from our new video so it may not read as well as a normal blog post would) In order to measure the success of your content marketing, you need to firstly work out what it is trying to track. So set yourself a goal. Is it links to content, social shares, revenue, traffic or transactions, for example? Once you’ve worked this out, it’s then easier to establish how well your content is actually performing. So today, I’m going to take you through three tools that you can use to track, measure, and monitor the success of your own content campaigns. So to start with there’s Google Analytics. This tool is free, it’s popular, easy to use, and it gives you access to a range of data. Now what data can you view? Well, to start with, you can measure the performance of your on-site content. So you can find out which pieces are performing really well, which ones a...

Full article: https://www.koozai.com/tv/content-marketing-seo/track-mea...

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