30 Jun '17, 8am

Are Bing Ads Finally Hitting Their Stride?

Are Bing Ads Finally Hitting Their Stride?

Traditionally, Microsoft’s Bing Ads have played second fiddle to Google AdWords. Always the bridesmaid, never the bride. The less attractive cousin that struggles to attract PPC suitors. However, the Bing Network (which powers ads for Yahoo, Amazon and AOL, as well as Bing) has rapidly extended its reach in recent times, achieving 9% of the global search market . While that may not sound like an earth-shattering figure, numbers in the UK and US are certainly on the rise, with market shares at a considerable 23% and 33%, respectively. Since the introduction of Microsoft Edge and Windows 10, Bing has been set as the default search engine for numerous devices, meaning those who prefer Google have to make the switch manually. As such, Bing Ads are now served to more people than ever, accounting for its rapid growth (in 2013, Bing’s market share in the UK was just 4.9%). Voice ...

Full article: https://www.advancedwebranking.com/blog/bing-ads-hitting-...

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