29 Jun '17, 5pm

The value of an in-house #SEO. Do you have the right #digitalmarketing team in place?

Eugene Feygin on June 29, 2017 at 9:52 am Categories: All Things SEO Column , Channel: SEO , SEO - Search Engine Optimization , SEO: General Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO specialist in-house. Based on conversations with colleagues, it really comes down to the fact that organizations lack commitment from the C-suite and/or proper resources to find the right candidate. One then must beg the question: Is it worth bringing someone in? I decided to reach out to several SEO leaders in the industry to get their points of view, while closely examining my past experience. I have had the privilege over the last decade to primarily work a...

Full article: http://searchengineland.com/value-house-seo-277857/amp

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