29 Jun '17, 5pm

Email deliverability: making it to the inbox

With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients. To help brands overcome the challenges that stand in the way of optimal inboxing, Yes Lifecycle Marketing has developed this deliverability guide focusing on: The building blocks of deliverability 6 strategies to maintaining a clean subscriber list 8 steps to improving inboxing rates Visit Digital Marketing Depot to download “Email Deliverability Guide: Making It to the Subscriber Inbox.” About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to s...

Full article: http://searchengineland.com/email-deliverability-making-i...

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