29 Jun '17, 4pm

Featured snippets: Optimization tips & how to ID candidate snippets

Ensure that your content is as complete and useful as possible. If you compare the featured snippet and candidate examples above, it is easy to see that one is not as helpful as the other. For instance, the second featured snippet (the candidate) is difficult to understand, has more steps and does not include basic information like the amount of sugar needed. The featured snippet display can vary based on the quality of the information provided and/or other factors. The featured snippet candidate below appeared a week or so after the candidate above. Google has actually bolded the word “sugar” in the featured snippet candidate even though it does not appear to be bolded in the landing page. Notice also that the example below is in more paragraph format than bulleted list.

Full article: http://searchengineland.com/featured-snippets-optimizatio...

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