29 Jun '17, 2pm

How to Alter Your Campaign Values Using Google Tag Manager

How to Alter Your Campaign Values Using Google Tag Manager

You want to promote a Facebook post that you previously tagged as unpromoted, but want to add additional campaign tags to indicate you’ve paid to promote it. You have a set of links that have campaign parameters built for another secondary system, and you don’t want to (or can’t) add additional utm parameters to get that same data into GA. You have nondescript campaign tags that you want to make human-readable in reports.

Full article: http://www.seerinteractive.com/blog/how-to-alter-your-cam...

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