29 Jun '17, 1pm

Marketing with intent: The combined power of #SEO and content

See how people engage. Examine how customers consume and engage with your content. Identify what generates interest and results in people taking action. Adjust and optimize content as needed. Think about the customer journey. Consider how customers engage with different types of content across channels and devices, at different stages, and in different states of mind. Understand conversion and buying behavior as customers move between devices (smartphones, tablets, and desktops). Do ongoing customer analysis. What customers are interested in or desire today can quickly change. Performing regular analysis of customer-brand interactions. Listen and gather insights to keep up with the trends and continue delivering the right experiences.

Full article: https://searchenginewatch.com/2017/06/28/marketing-with-i...

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