28 Jun '17, 10pm

Stop Neglecting These 4 AdWords Features

Ahh, the time-honored mantra of “A _____’s work is never done.” It turns out if you search for “job is never done” and pull up images, everyone is apparently busier than everyone else. A curious paradox, but we’ll leave that alone. The obvious ones include “woman, mother, man, marketer, and teacher” just to name a few. But, did you know that “The Emperor’s” work is never done? Ditto for a “diva.” Oh, and apparently you can lump a “cat” and a “wizard” into that lot. I can’t solve the cat’s problem, but we know a little about digital marketing, and a little more about paid search, so let’s start there. In helping new clients with AdWords audits, or when we’re kicking off longer-term PPC management, we run into AdWords accounts that are flat out over-optimized. Although that’s often a relatively straightforward fix, it’s a shame because of the opportunity cost of the time tha...

Full article: https://www.portent.com/blog/ppc/stop-neglecting-4-adword...

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