28 Jun '17, 4pm

Study argues Google Home 6X 'more effective' than Alexa, but will consumers care?

Study argues Google Home 6X 'more effective' than Alexa, but will consumers care?

Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price , brand and so on) can get in the way of rational market outcomes. A new study from agency 360i (reported in Adweek ) asserts that Google Home is much more likely to answer people’s questions than Amazon Alexa.The headline is Google Home is “six times more ‘effective’ than Alexa.” The study was based on 3,000 questions being asked to both devices. Beyond the conclusion, little else was reported about the nature of the questions or where Home succeeded and Alexa faltered. Apple’s Siri and Microsoft’s Cortana were apparently not part of the test. The company says that additional findings will be revealed in the weeks ahead. An earlier comparison from Stone Temple Consulting involving “5,000 different questions about e...

Full article: http://searchengineland.com/study-argues-google-home-6x-e...

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