28 Jun '17, 3pm

How to Balance Free & Premium Content With SEO by @danny_taywitter

How to Balance Free & Premium Content With SEO by @danny_taywitter

For a number of years, websites that keep their primary (main) content behind paywalls have had mixed results with organic search. A lot of SEOs and business owners, however, forget that Google isn’t just about keywords, backlinks, and technical structure; it’s about providing a gratifying search experience for the user. There have been case studies recently of major newspaper websites taking a u-turn on their decisions to move behind paywalls because of the negative impact it had on their search performance. Google has no interest in sending users to a website where the content (that satisfies their query intent) is behind a pay gateway. It’s a poor user experience, especially if the same (or similar) content is provided by other websites. It is worth saying now that this isn’t true for all instances, but they are often brands who have built up a strong presence (and the ...

Full article: https://www.searchenginejournal.com/premium-content-seo/2...

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