28 Jun '17, 12pm

Marketing with intent: The combined power of SEO and content

See how people engage. Examine how customers consume and engage with your content. Identify what generates interest and results in people taking action. Adjust and optimize content as needed. Think about the customer journey. Consider how customers engage with different types of content across channels and devices, at different stages, and in different states of mind. Understand conversion and buying behavior as customers move between devices (smartphones, tablets, and desktops). Do ongoing customer analysis. What customers are interested in or desire today can quickly change. Performing regular analysis of customer-brand interactions. Listen and gather insights to keep up with the trends and continue delivering the right experiences.

Full article: https://searchenginewatch.com/2017/06/28/marketing-with-i...

Tweets

Marketing with intent: The combined power of #S...

searchenginewatch.com 29 Jun '17, 1pm

See how people engage. Examine how customers consume and engage with your content. Identify what generates interest and re...

How to Balance Free & Premium Content With SEO by @danny_taywitter

How to Balance Free & Premium Content With SEO ...

searchenginejournal.com 28 Jun '17, 3pm

For a number of years, websites that keep their primary (main) content behind paywalls have had mixed results with organic...

Lunch & Learn – Content Marketing Workshop http...

thelist.sg 27 Jun '17, 5am

As a Singapore native, Alison also grew up and studied in Beijing, Dublin and the US. She earned her degree in Finance and...

How to Make Content Marketing Work for SEO

How to Make Content Marketing Work for SEO

brickmarketing.com 19 Jun '17, 7am

When you first optimize your website you’re going to have a list of the keywords you want to target. But content marketing...

10 Things Your Content Must Do to Succeed:

10 Things Your Content Must Do to Succeed:

searchenginejournal.com 26 Jun '17, 12pm

Not all content is created equally. You can’t just start writing and see what happens if you want to create successful con...

Here Are 10 Things Successful Content Does via ...

searchenginejournal.com 26 Jun '17, 3am

Not all content is created equally. You can’t just start writing and see what happens if you want to create successful con...

How to Promote a Small Website: Content, Social...

searchenginejournal.com 25 Jun '17, 1pm

Small website optimization is extremely tricky, especially on a limited budget. But that’s why you should actually double ...

What is #negative #SEO and how can you defend y...

searchenginejournal.com 25 Jun '17, 2pm

Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressi...

How SEO can create budget efficiency in paid se...

searchengineland.com 25 Jun '17, 10pm

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search resul...

11 Ways to Build Links Through Content Marketing | SEJ

11 Ways to Build Links Through Content Marketin...

searchenginejournal.com 25 Jun '17, 9pm

Always keep in mind that nothing beats quality content. And while video, graphs, and frequent blog posts are all great exa...

#SEO: The Movie’ aims to trace the rise of inte...

searchengineland.com 25 Jun '17, 10am

A couple of stories really stood out to me: Rae Hoffman (aka Sugarrae) talking about how her first affiliate marketing com...

How Much Does Real Content Marketing Cost?

How Much Does Real Content Marketing Cost?

verticalmeasures.com 17 Jun '17, 7pm

Doing the research and choosing the titles of a specific piece of content will be important to getting the content viewed ...

"10 Things Your Content Must Do to Succeed by @...

searchenginejournal.com 25 Jun '17, 5pm

10 Things Your Content Must Do to Succeed Lucinda Honeycutt Jun 25, 2017 Not all content is created equally. You can’t jus...

Beyond #SEO: Managing the management

searchengineland.com 25 Jun '17, 1pm

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, h...

10 Things Your Content Must Do to Succeed by @L...

searchenginejournal.com 25 Jun '17, 2pm

Not all content is created equally. You can’t just start writing and see what happens if you want to create successful con...