25 Jun '17, 9pm

11 Ways to Build Links Through Content Marketing | SEJ

11 Ways to Build Links Through Content Marketing | SEJ

Always keep in mind that nothing beats quality content. And while video, graphs, and frequent blog posts are all great examples of content, guides are in a league of their own. Not only are they a great way to prove your expertise, guides take more time and effort to produce than the average blog post or graph since they are addressing and answering the pain and struggles of your audience. In fact, before you can being working on a guide, you should find out what your audience is struggling with and how you’ll solve that problem. You should also see what information is already out there. Chances are that even if there are plenty of blog posts discussing this topic, it’s scattered across the internet. Your guide then becomes a one-stop shop for your audience.

Full article: https://www.searchenginejournal.com/11-essential-ways-bui...

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