23 Jun '17, 8pm

6 Ways Your Employees Can Accelerate Your Content Marketing

6 Ways Your Employees Can Accelerate Your Content Marketing

Employees are ambassadors for your brand. Because they know the product best and interact with customers on a daily basis, they are the most in-tune with your customers’ wants and needs. Every business owner wants their content to be valuable for their customers , so what better way to ensure this happens than to involve the people who know them best — your employees. Employees respond to customer questions and concerns. They post company information online. You want to make sure your team is kept up-to-date with the most recent content. Below are some ways to involve employees to make the most effective content marketing campaigns. Share Your Vision and Goals You’ll first want to explain what content marketing is, its value, and how it affects your business. Once employees have a handle on the basics of content marketing, explain what you’re currently doing to create and ...

Full article: https://www.searchenginejournal.com/6-ways-employees-can-...

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