27 Dec '12, 8pm
How to Do SEO in 2013
Due to Google's increased emphasis on 'fresh' results, old practices like benchmarking rankings need to change. The results in the SERPs are becoming more dynamic and fluctuate frequently, in some categories by the hour. As a result, using this metric too closely is a bit off point. Dr Pete set up Mozcast to monitor search engine flux using a single number represented as a weather temperature to compare daily changes. During MozCon this year, he stated "This is SEO in 2012... If you're still tracking rankings the way you did 5 years ago... If you're sitting on 10 year old content and strategies from 10 years ago and just riding your coat tails and hoping everything will stay ok. It won't. Even if the algo doesn't change - 80% changes every day in the SERPs."